A strategic outreach plan for Quick Click Builds to pitch website services to two San Francisco barbershops.
What the QCB agent team concluded after analyzing the strategy.
Warm lead via Calle24 connection. Joe Guerra has context on QCB before we even reach out. Skip trust-building.
Every other agency asks for time before showing anything. QCB flips that — send a working website, remove friction entirely.
First client is about closing the loop and getting a testimonial. Anchor to $1,000 in conversation, close at $500.
Spec sites on non-responders burns time. Fix: Close Joe first, then run cold outreach at volume with proof of concept.
Ready-to-send IG DM and email scripts for both targets.
Hey Joe 👋 Saw your work on Instagram — those skin fades are clean. I'm part of a small team that builds websites for local barbershops, and honestly Mission Barbershop is the kind of spot that deserves a site that looks as good as the cuts. Took 5 minutes to put together a quick mockup — want to see what it could look like? 👉 mission-barbershop.pages.dev
Hey Joe — just following up. Totally get it if you're busy, but I put together a free mockup for Mission Barbershop and I'd hate for you to miss it. 👉 mission-barbershop.pages.dev Worth a look 👍
Joe, last ping from me 😅 I really think this could bring in more clients for the shop. If it's not a fit, no hard feelings. But if you're curious even a little: 👉 mission-barbershop.pages.dev Feel free to text me anytime: [YOUR PHONE]
Hey 👋 Came across Noe Valley Cuts & Shaves — love the vibe on 24th St. I'm part of a small team that builds websites for local barbershops, and we put together a quick mockup for shops like yours. Would love to show you — no pressure at all. 👉 noe-valley-cuts.pages.dev
Hey — just following up on the mockup. Took 5 min to put together for Noe Valley Cuts. No big deal if it's not relevant, but if you're curious: noe-valley-cuts.pages.dev Quick look, let me know what you think 👍
Scripts for when they show interest.
"Cool — I can have this live within a week. $500 to build it, $50 a month to host and maintain it. Want to move forward?"
"That's fair — but every person who Googles 'barbershop Mission SF' is finding your competitors right now. A site catches the people word of mouth hasn't reached yet."
"$500 breaks down to about $4/week over a year. Then $50/month — less than a haircut a week. Most shops tell us it pays for itself in the first month."
What needs to happen next.
Send this plan to Aja and get alignment before outreach begins.
Use the Mission Barbershop script. Lead with the Calle24 connection.
First client gets the relationship price. Get the testimonial.
Use Joe as proof of concept. Then run cold outreach at volume.